Finding the right Financial Advisor for you can be a difficult task.

After all, how on earth do you know who to trust?

And just because someone might be trustworthy do they really have all the answers to the questions that you need help with?

What level of experience do they have? And more importantly, are they really operating in your best interest or are they just looking out for themselves?

As if these were not enough concerns, you also have to worry about how ethical your advisor is.

You don’t want to find yourself working with the next Bernie Madoff who runs off with all of your money or is using your valuable assets to fund his or her next big Ponzi scheme.

So how do you sort through all of the options and find the right Advisor for you?

Let’s look at 3 things to pay attention to when selecting the right Financial Advisor for you and your family.

  1. First, how do you know they are legitimate?
  2. Second, how do you know they have your best interest at heart?
  3. And third, how do you know they will be a good fit for you?

Let’s explore all three of these questions in some detail to help you get the help you need.

So, how do you do your due diligence and make sure an Advisor you are thinking of working with is actually a legitimate Financial Advisor with verifiable experience and up-to-date licenses?

The first place you might want to check is a website called Broker Check at 

This website has a free tool to research the background and experience of financial brokers, advisors, and firms.

A broker check can tell you instantly whether a person is registered as required by law to sell securities, offer investment advice, or both.

Broker check also gives you a snapshot of an Advisor’s employment history, licensing information and regulatory actions, arbitration(s), and complaints.

Wouldn’t this be good information to have before entering into a relationship with an Advisor?

Next, it’s important to discern whether or not an Advisor has your best interest at heart or not.

One way to help you figure this out is to ask your Advisor if he or she is acting as a Fiduciary.



I know that’s a three-dollar word but all it means is that they are legally obligated to put your interest ahead of their own, and disclose any conflicts of interest that might interfere with that goal in advance.

For example, if a Fiduciary is going to get paid a commission on a product that he/she is recommending to you, then they are obligated to disclose that to you before you purchase.

Another helpful thing to look out for is to look for an Advisor that asks to see more than your financial statements.

Before they start to work with you they should be asking to see your tax returns, your legal documents, and your insurance contracts.

If the only things they want to see or talk about are your investment statements then how can they really take your whole situation into account when making recommendations?  

Finally, you should never feel any sales pressure to move forward or make a hasty decision.

A professional Advisor will not use old-school sales tactics to gain you as a client.

You may need to meet with more than one Advisor and just see how you feel at each meeting.

If you are feeling pressured or uncomfortable in any way then that is probably not the right Advisor for you.

You should get a sense that the Advisor in question is asking good questions with the goal of helping you to make an educated decision about your money that feels right to you.

If you are getting any kind of feedback that he/she is more interested in making a sale than doing the right thing then you should probably move on to someone else.

Certainly, there are probably other factors that you could consider, such as the Advisors’ specialty and even the proximity to your home town.

However, if you start off with the basics of doing your due diligence, making sure they are concerned with putting your interests first, and deciding if you have a good feeling about him/her then you are off to a great start to finding the right Financial Advisor for your needs.


Disclosure: Investment Advisory Services offered through Retirement Wealth Advisors, LLC. (RWA) a Registered Investment Advisor. Rockford Retirement Planning, Inc. (RRP,Inc.) and RWA are not affiliated. Investing involves risk including the potential loss of principal. No investment strategy can guarantee a profit or protect against loss in periods of declining values. Opinions expressed are subject to change without notice and are not intended as investment advice or to predict future performance. Past performance does not guarantee future results. Consult your financial professional before making any investment decision.

This information is designed to provide general information on the subjects covered, it is not, however, intended to provide specific legal or tax advice and cannot be used to avoid tax penalties or to promote, market, or recommend any tax plan or arrangement. Please note that RRP,Inc. and its affiliates do not give legal or tax advice. You are encouraged to consult your tax advisor or attorney.

Annuity guarantees rely on the financial strength and claims-paying ability of the issuing insurer. Any references to protection benefits or lifetime income generally refer to fixed insurance products. They do not refer, in any way to securities or investment advisory products or services. Fixed Insurance and Annuity product guarantees are subject to the claims
‐paying ability of the issuing company and are not offered by Retirement Wealth Advisors, LLC.

Social Security/Government Program Disclosure: Antonio Filippone of Rockford Retirement Planning, Inc and Retirement Wealth Advisors, LLC are not affiliated with or endorsed by the Social Security Administration or any other government agency

MDRT Disclosure: The Million Dollar Round Table is a trade association to help insurance brokers and financial advisors establish best business practices and develop ethical and effective ways to increase client interest in financial products, specifically risk-based products like life insurance, disability, and long-term care. Annual qualification requirements include demonstrating a set annual production requirement and agreeing to a code of ethics but are not based on client experience or performance. For more information regarding the Million Dollar Round Table eligibility, please see Membership in no way constitutes an endorsement from Million Dollar Round table or any client.

Top of the Table:To qualify for top of the table a member must demonstrate an annual commission of six times the base requirement.

Reviews on third-party websites (Google, Yelp, etc.) for Rockford Retirement Planning may have been provided an incentive of being entered into a raffle in exchange for the review.


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